The German automaker Audi experienced a decline in worldwide sales during the initial three months of the year, even though its electric cars performed well.
Shipments from January to March fell by 3.4%, totaling 383,401 units, largely due to a 7% decline in China, a market characterized by fierce local rivalry for the company.
Audi handed over 48,599 vehicles to North America, marking a decline of 2.1%. This reduction could worsen due to the recent implementation of a 20% tariff on vehicle imports from the United States.
In Germany, the domestic market showed a more optimistic trend, with sales increasing by 4.8% to reach 48,477 units. Meanwhile, shipments across the remainder of Europe saw an uptick of 3%.
Europe - including Germany - accounted for almost three-quarters of Audi's sales of electric vehicles, which were up 30% to 46,371.
The company, based in the southern German city of Ingolstadt, is a subsidiary of the Volkswagen Group.
Audi is aiming to increase sales in 2025 after a difficult 2024. It announced plans in March to cut up to 7,500 jobs.